Lou Holtz knows how to build a successful football program. He knows a few things about successful organizations, period. After more than 50 years in the sports world, one striking observation he made is that only two organizations looked better on the inside than they appeared from the outside – the University of Notre Dame and Augusta Country Club. Every other entity he has been part of looked worse from the inside than it did from outside.
Churches and ministries could ponder Holtz’s observation and learn from it. Many churches struggle with building a successful evangelism and outreach ministry. Part of the problem is that inside reality doesn’t match outside appearance. Because churches depend on the insiders (attenders) to invite outsiders to come inside (unchurched people), it’s vital that the insiders believe they have something wonderful to offer.
A couple of stories will illustrate what I mean. While in seminary I served as an evangelism intern in a church. I spent five to ten hours each week teaching people how to share the gospel of Jesus Christ and leading them to do it door-to-door. It was a formative experience for me. However, one sad fact in that experience is that I believed there was another church in town that was better than ours. Their pastor was a better preacher (our pastor said he didn’t spend much time in sermon preparation). They planned a more dynamic worship service and stronger mission engagement. I had no problem telling people about Jesus Christ and what He did for them, but it was more difficult to invite them to our church because I feared they would be disappointed when they came.
The second story concerns a church I served as pastor. A fellow minister from another denomination visited with me about joining our church. It was a big step for him and his young family. I will never forget what he said: “I want to attend a church where I can bring lost friends, confident that they will hear a well-prepared message from the Bible, be welcomed and treated well, and where we don’t have to fear something will happen that will make us want to crawl under the pew.”
I’ve thought of that statement made in 1993 many times since. If the church doesn’t look good from the inside, if members and attenders lack the confidence that guests can experience God’s presence, hear a well-prepared message from God’s Word, experience the heart-felt worship of God’s people, be led to God’s throne in meaningful prayer, and experience God’s love through His people, they will hesitate to bring their friends to church.
Our SBC family nationally has experienced a significant decline in evangelistic effectiveness. Fewer people are following Christ in believer’s baptism through our churches. Church membership and attendance has declined. Many are exploring the reasons for decline, most often lamenting that we are not sharing the gospel in our communities like we must. Others complain that we are not receiving the resources and leadership at the national level that our churches need because other strategies have been prioritized.
I believe both of these are true. That’s why in the Northwest Baptist Convention we provide MY316 evangelism resources free-of-charge to our churches (our churches paid for them through their Cooperative Program mission gifts). It’s why we conduct regional evangelism training events like Story Witnessing. Dozens of churches each year host “mystery guests” to help them evaluate Sunday morning worship gatherings. Pastor-clusters always have some emphasis on evangelism and discipleship. At this year’s annual NWBC meeting (November 7-8 in Eugene, OR) every attender will be given a book, Sharing Jesus without Freaking Out, and will have the opportunity to attend a training event led by author, Alvin Reid, to learn how to teach it in their churches. Missions and evangelism is why we exist as a convention of churches. Together we can equip our leaders and extend our missions impact far better than we could if we were alone.
These things being true, at the local church level, it would be good if we asked the question, “Does our church look better from the inside than it does from the outside? Can I confidently invite people to my church, believing they will experience God through our church?” If not, what changes can be made to have that confidence?
Churches with effective outreach and evangelism ministries have attenders who enthusiastically and confidently recommend their church to others. These churches provide opportunities for attenders to learn how to share the gospel, and they provide special events that give attenders easy ways to invite friends and neighbors to church.
If you need help diagnosing the condition of your church and finding a prescription that helps your church get healthy, we have staff trained and assigned to do that. Please call upon us. That’s our job, and more importantly, it’s our joy to assist our pastors and churches as together we strive to reach the Northwest with the good news of Jesus Christ.